DoubleVerify (DV) has unveiled its new DV AIVerification™ suite, a first-of-its-kind solution designed to help brands manage AI-generated content, chatbot interactions, and ensure ad quality in the fast-evolving AI-driven advertising ecosystem.
The suite introduces two breakthrough tools Agent ID Measurement, which tracks and verifies engagements within AI chatbots, and AISlopStopper™, which filters out low-quality or misleading AI-generated content before it reaches advertisers.
Together, these innovations aim to bring transparency, accountability, and brand safety to an ad landscape increasingly influenced by AI content and automated interactions.
Mark Zagorski, CEO of DoubleVerify, said:
“With an explosion of low-quality, AI-generated material across digital platforms, marketers are facing growing brand suitability concerns and wasted impressions. DV AIVerification™ delivers deeper transparency across ad transactions and stronger content alignment for brands. DV stands apart with an independent, cross-platform technology stack purpose-built to help marketers manage AI agents and AI-impacted environments with confidence.”
The launch underscores DoubleVerify’s mission to help brands maintain integrity, efficiency, and trust in digital advertising as AI continues to reshape how audiences and brands connect.
 has unveiled its new DV AIVerification™ suite, a first-of-its-kind solution designed to help brands manage AI-generated content, chatbot interactions){kind=link}