Friday, November 7, 2025

MoEngage Secures $100M to Scale AI-Powered Marketing Globally

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MoEngage, the AI-led customer engagement platform, has raised $100 million to accelerate its global expansion and enhance its AI suite. The funding will support growth across North America and EMEA, with 40% earmarked for advancing AI-driven capabilities that enable marketers to design campaigns faster, optimize in real time, and scale conversions more efficiently.

The company’s AI agent technology helps brands automate campaign decisions, experiment dynamically, and deliver personalized customer experiences at scale. By leveraging AI insights, marketers can now optimize messaging, timing, and channel strategy with unprecedented precision.

Raviteja Dodda, CEO and Co-Founder of MoEngage, said:

“Today, our suite of AI agents helps marketers launch campaigns faster, experiment more, and scale conversions through AI-driven decisioning. This funding empowers us to further innovate and make AI-driven marketing accessible to enterprises worldwide.”

Rajat Sood, Managing Director at Goldman Sachs Alternatives, added:

“Our investment reflects a commitment to backing category-leading technology platforms that harness AI to serve enterprises globally. By leveraging our network, expertise, and capital, we look forward to supporting MoEngage as it expands into new markets and delivers lasting value to customers.”

This infusion positions MoEngage as a front-runner in AI-powered marketing, enabling businesses to drive smarter, faster, and more measurable customer engagement globally.

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