In a celebration of innovation across the SAPMENA region (South Asia Pacific, Middle East, and North Africa), L’Oréal’s Big Bang Beauty Tech Innovation Program announced its latest winners Halo AI (UAE), Heatseeker (Australia), and Sravathi AI and Without (India) chosen from over 50,000 applicants.
The winning startups will now partner with L’Oréal’s 37 global brands for commercial pilots, receive mentorship, and gain access to 35 markets, spotlighting breakthroughs in AI, sustainable materials, and beauty tech innovation.
Vismay Sharma, President of L’Oréal SAPMENA Zone, said:
“SAPMENA is one of the world’s most dynamic regions, with millions of young, digitally-savvy consumers fuelling the rise of digital commerce and brand innovation. While Silicon Valley often comes to mind for startups, the centre of gravity for innovation is increasingly shifting to regions like SAPMENA, where market demand shapes impactful ideas.”
Benjamin Joe, Vice President Asia Pacific at Meta, added:
“L’Oréal continues to set the pace for digital transformation in beauty. As beauty intersects with technology through virtual try-ons, social discovery, and personalised experiences, this initiative empowers startups to shape the future of beauty in the digital world.”
Sanjay Gupta, President, Google Asia-Pacific, said:
“We are pleased to continue our partnership with L’Oréal, driving innovation through this programme. The Asia-Pacific region is home to tech optimists and early adopters the submissions highlight the exceptional talent here. Congratulations to all winners who will now bring their solutions to life at scale.”
The Big Bang Beauty Tech program underscores L’Oréal’s commitment to blending beauty, science, and technology, fostering a new generation of AI-powered, sustainable, and inclusive beauty experiences.
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