In a strategic move to expand its presence in the fast-growing men’s grooming market, Godrej Consumer Products Limited (GCPL) has acquired Muuchstac for ₹450 crore. The acquisition marks one of GCPL’s most significant D2C buys in recent years and highlights its focus on building a portfolio of high-margin, digital-first brands.
Founded in 2017 by Vishal and Ronak, Muuchstac has rapidly scaled through a distinctive micro-influencer-driven model, resonating strongly with young male consumers seeking modern grooming essentials. By FY2025, the brand recorded ₹80 crore in revenue and ₹30 crore in EBITDA, demonstrating exceptional profitability for a young D2C company.
What makes this acquisition especially noteworthy is GCPL’s decision to retain the founders at the helm, ensuring continuity in brand voice, product innovation, and digital-native execution. Commenting on this, Sudhir Sitapati, Managing Director & CEO of GCPL, stated, “Vishal and Ronak will continue to run this business with GCPL supporting them. On 10 November 2025, we bought out Muuchstac in a ₹450 crore deal, at an attractive valuation for GCPL, which also offered the founders a return greater than 15,000x.”
The acquisition is strategically aligned with GCPL’s ambition to strengthen its footing in men’s grooming, a segment experiencing rapid premiumisation across India and global markets. By integrating Muuchstac’s digital strength with GCPL’s distribution and scale, the company aims to unlock new growth avenues across online and offline channels.
For the founders, the deal represents not just a milestone exit but also a new chapter backed by the resources and global expertise of one of India’s most trusted FMCG giants.
As consumer demand accelerates and D2C brands reshape purchasing behaviour, GCPL’s Muuchstac acquisition signals a broader industry trend: legacy FMCG companies are doubling down on digital-first, high-growth brands to stay ahead of the curve.
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