Integral Ad Science (IAS) has achieved Media Rating Council (MRC) accreditation for its server-to-server integration with Amazon DSP, reinforcing its position as a trusted provider of measurement and analytics solutions. This accreditation enables advertisers to reliably measure impressions, viewability, and invalid traffic across Amazon and third-party platforms, ensuring campaigns are evaluated with independent verification and privacy compliance.
With this milestone, IAS strengthens its commitment to transparency, accuracy, and industry-standard metrics. Kevin M. Alvero, Chief Compliance Officer at IAS, emphasized that the accreditation ensures advertisers can confidently trust their campaign measurement, knowing it meets the highest industry standards. The recognition also validates IAS’s technology in delivering reliable insights across complex digital ecosystems, including server-to-server integrations.
Ron Pinelli, SVP of Digital Research and Standards at the Media Rating Council, highlighted the critical importance of transparency, compliance, and quality assurance, praising IAS for submitting its integration for an independent audit to demonstrate validity and reliability.
Pavan Rajkumar, Head of Supply Quality Partnerships at Amazon Ads, noted that this achievement empowers advertisers to optimise campaigns confidently, leveraging verified measurement while adhering to rigorous privacy and compliance standards.
As digital advertising continues to evolve, accurate and independently verified measurement is more important than ever. IAS’s accreditation not only strengthens advertiser confidence but also reinforces the role of data-driven insights in
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