Wealthy’s $14.5 million (₹130 crore) funding round led by Bertelsmann India Investments marks a pivotal moment in India’s rapidly evolving wealth-tech landscape. As investors seek hybrid advisory models that combine technology with human trust, Wealthy is positioning itself at the intersection of scale, personalisation, and advisor-led financial planning.
Founded by Aditya Agarwal and Prashant Gupta, the Bengaluru-based platform is now preparing for its most aggressive phase of growth.
Why This Fundraise Matters in India’s Wealth-Tech Race
India is witnessing a structural shift: retail investors are moving beyond DIY investing into more curated wealth solutions. Traditional brokerage models are losing edge, while new-age platforms struggle with sustainable monetisation.
Wealthy’s model built around empowering financial advisors with tech, data, and product depth gives it a differentiated edge.
The new capital will be deployed to:
- Expand product capabilities across investments, insurance, and retirement planning
- Strengthen advisor productivity tools, enabling better portfolio curation and client management
- Scale nationally, targeting underpenetrated Tier-2 and Tier-3 wealth markets
This positions Wealthy as a scalable distribution and advisory engine rather than a classic digital-only investing app.
Advisor-Led, Tech-Enhanced: A Model That’s Working
Wealthy’s hybrid approach solves a key pain point: most Indians prefer human-guided financial decisions but expect seamless digital execution.
Its platform gives advisors:
- advanced portfolio analytics,
- access to a broad range of financial products, and
- integrated customer management tools.
This creates an ecosystem where advisors can grow their book, and customers receive personalised, trustworthy guidance.
The fresh funding signals investor confidence that this advisor-first model can outperform pure-play robo or trading apps.
A Consolidation Moment in Wealth Management
The timing is strategic. As India moves toward a $1T retail financial assets market:
- independent advisors are seeking digital enablement,
- users are demanding more sophisticated wealth-planning,
- and regulatory clarity is boosting fee-based advisory models.
Wealthy’s expansion play aligns with all three trends, giving it a strong shot at becoming one of the key platforms empowering India’s next generation of financial advisors.
What Comes Next
Wealthy will now focus on:
- Deepening product breadth to serve mass-affluent and emerging HNI segments
- Enhancing advisor tech, potentially integrating AI-driven planning tools
- Scaling distribution through aggressive hiring and regional expansion
If executed well, the company could evolve from a wealth-tech startup into a national advisory infrastructure powering India’s growing appetite for guided, long-term financial planning.
 funding round led by Bertelsmann India Investments marks a pivotal moment in India’s rapidly evolving wealth-tech landscape.){kind=link}