Xapads Media’s entry into the LATAM market marks a significant milestone in its global expansion strategy one that positions the company at the centre of one of the world’s fastest-evolving digital economies. With advertisers in LATAM rapidly embracing data-led, full-funnel, and tech-driven advertising, Xapads is stepping in at exactly the right moment to capture demand across CTV, mobile, and programmatic ecosystems.
This move is not just geographic expansion it’s a market-deepening play aimed at aligning Xapads with high-growth, innovation-ready regions.
Why LATAM Is a Strategic Win for Xapads Media
Latin America has entered a breakout phase in digital adoption, with brands shifting budgets toward measurable, high-performing ad solutions.
For Xapads, the opportunity is clear:
- rising CTV penetration,
- mobile-first consumer behaviour,
- increasing demand for data-driven optimisation,
- and a market hungry for full-funnel performance solutions.
By establishing a LATAM presence now, Xapads can become a first-mover partner for marketers seeking transparency, attribution, and scalable results.
Leadership Move: Jesús Adrián Juárez Álvarez Takes Charge
Xapads has appointed Jesús Adrián Juárez Álvarez as Country Head a move that reflects the company’s commitment to regional immersion rather than remote expansion.
His expertise in LATAM market dynamics, advertiser expectations, and partnership building positions him as the right leader to anchor Xapads’ regional ambitions.
His mandate includes:
- scaling local partnerships,
- deepening direct brand and agency relationships,
- strengthening CTV and mobile offerings,
- and executing with local precision using Xapads’ in-house tech stack.
Leadership Voices: Vision Meets Execution
Nitin Gupta, CEO, Xapads Media:
“LATAM is one of the fast-evolving digital markets in the world. Our expansion isn’t about adding another region it’s about deepening our global footprint. With Jesús’ expertise, we look forward to supporting brands across CTV and mobile.”
This makes the intent clear: global scale with regional depth.
Ramneek Chadha, COO, Xapads Media:
“Our focus will be on executional excellence strong partnerships, precise deployment of our tech stack, and measurable value for advertisers.”
This is a commitment to performance, transparency, and results key priorities for LATAM marketers navigating an increasingly complex advertising landscape.
The Bigger Picture: LATAM’s Advertising Ecosystem Is Maturing
With more brands prioritising:
- full-funnel optimisation,
- advanced attribution,
- creative + performance integration,
- and CTV-led storytelling,
LATAM is emerging as a serious growth engine for global AdTech companies.
Xapads enters with the advantage of an end-to-end tech ecosystem, giving it the ability to offer transparent, measurable, and scalable performance across devices and formats.
This positions the company as a strong challenger to established regional and global players.
Xapads Media’s LATAM expansion is a strategic leap that strengthens its global presence and aligns with one of digital advertising’s fastest-growing regions.
With Jesús leading regional operations and a clear focus on tech-enabled performance, Xapads is poised to help LATAM brands unlock scale, precision, and measurable impact across CTV and mobile.
A move that accelerates Xapads’ evolution into a global AdTech powerhouse.
