OSN Group has appointed Teresa Antas Rio as Vice President of Marketing for OSN+ and Anghami, strengthening its leadership bench as it accelerates the evolution of its entertainment portfolio across the MENA region. The appointment comes at a pivotal moment as OSN+ and Anghami continue to scale their streaming, content, and digital experiences in one of the world’s fastest-growing entertainment markets With senior leadership experience spanning NEOM, The Walt Disney Company, Unilever, and MTV, Antas Rio brings a rare blend of global brand-building expertise, creative leadership, and digital-first marketing acumen to the role.
Why This Matters
The MENA entertainment landscape is undergoing rapid transformation:
- Streaming platforms are competing on content, experience, and cultural relevance
- Regional storytelling is becoming a global growth lever
- Digital-first engagement is redefining how audiences discover entertainment
- Brand differentiation is critical in a crowded OTT and audio-streaming market
- Marketing leadership now shapes both growth and long-term platform identity
By appointing Antas Rio, OSN+ and Anghami signal a clear focus on brand-led growth, creative excellence, and audience-centric storytelling anchored in regional insight and global best practices.
Leadership Perspectives
Elie Habib, Co-Founder and CEO, Anghami, and CEO, OSN+
“Teresa’s global experience and creative leadership make her the right person to drive the next phase of our brand evolution. Her perspective will be key as we continue to strengthen our position as the region’s most dynamic entertainment space.”
Teresa Antas Rio, Vice President of Marketing, OSN+ and Anghami
“It’s an incredibly exciting time to be joining the team. The company’s creative ambition, brilliant storytelling, and curated-for-the-region content are perfectly aligned with its growing ecosystem, offering a unique opportunity to shape how audiences experience entertainment across the region.”
The Strategic Implication
With Antas Rio leading marketing, OSN+ and Anghami are positioned to:
- Strengthen brand equity across streaming and audio platforms
- Elevate regional storytelling through culturally resonant campaigns
- Scale digital-first audience acquisition and engagement strategies
- Integrate creative, data, and platform-led marketing at scale
- Build a unified entertainment ecosystem across OSN+ and Anghami
- Compete more effectively with global streaming players in MENA
Her appointment reinforces OSN Group’s ambition to build brands, not just platforms, across premium entertainment experiences.
Teresa Antas Rio’s appointment as VP of Marketing marks a strategic inflection point for OSN+ and Anghami. With deep global experience and a sharp creative lens, she is set to play a defining role in shaping how audiences across MENA discover, engage with, and experience entertainment.At OSN+ and Anghami, marketing isn’t just amplification.It’s the engine driving cultural relevance, audience connection, and regional leadership.
