Kids’ apparel brand Kidbea® is stepping into its next growth chapter with a ₹60 crore offline expansion plan, marking a decisive shift toward an omnichannel retail strategy. Over the next 12–24 months, the brand aims to open 100 exclusive brand outlets (EBOs) through a mix of company-owned and franchise-led stores, while also partnering with 200+ multi-brand outlets (MBOs) across India.The move strengthens Kidbea®’s physical presence while complementing its digital-first foundation signaling a scalable, sustainable approach to retail growth.
From Digital-First to Omnichannel Scale
Founded in 2021, Kidbea® has built strong momentum in the competitive kidswear segment, achieving an annual run rate of ₹100 crore and turning EBITDA-positive in FY25. The offline push reflects both brand confidence and market demand, as parents increasingly seek touch-and-feel retail experiences for children’s apparel.By expanding across Tier 1, Tier 2, and Tier 3 cities, Kidbea® is positioning itself to capture wider consumer segments while strengthening last-mile brand recall.
Why This Expansion Matters
Kidswear sits at the intersection of trust, quality, and repeat purchase—making physical presence a strategic advantage:
- Parents prefer in-store evaluation for fit, comfort, and fabric
- Offline stores drive brand trust and long-term loyalty
- Tier 2–3 cities represent the fastest-growing demand pockets
- Omnichannel brands enjoy higher lifetime value per customer
- Physical retail boosts digital discovery and conversion
Kidbea®’s expansion reflects a broader D2C evolution: online-native brands are now building serious offline muscle.
The Omnichannel Strategy at Play
Kidbea®’s rollout focuses on a balanced retail mix:
- 100 Exclusive Brand Outlets (EBOs) via COCO + franchise models
- 200+ Multi-Brand Outlet (MBO) partnerships for rapid reach
- Strategic presence across high-footfall family-centric locations
- Seamless integration with digital discovery and engagement
- Scalable store formats optimised for unit economics
This approach allows Kidbea® to scale efficiently while maintaining brand consistency.
Strong Fundamentals Power the Expansion
The offline push is underpinned by solid business metrics:
- ₹100 crore annual revenue run rate
- EBITDA-positive performance in FY25
- Capital-efficient growth model
- Strong supply chain and inventory discipline
- Repeat-driven category economics
These fundamentals give Kidbea® the confidence to invest aggressively—without compromising profitability.
Backed by a Strong Investor Network
Kidbea® is backed by Venture Catalysts, Agility Ventures, Bestvantage Investments, and a group of prominent angel investors—providing not just capital, but strategic support as the brand scales nationwide.
Founded by Swapnil Srivastav, Mohammad Hussain, Ankita Rani, and Aman Kumar Mahto, the company has remained focused on building a mass-premium, accessible kidswear brand with long-term scale in mind.
The Bigger Picture
India’s kidswear market is expanding rapidly, driven by rising disposable income, nuclear families, and premiumisation trends. Brands that combine digital efficiency with offline trust are best positioned to win.By committing early to omnichannel scale, Kidbea® is building infrastructure not just for growth but for category leadership.Kidbea®’s ₹60 crore offline expansion marks a strategic leap from digital success to omnichannel dominance. With 100 exclusive stores, 200+ retail partnerships, and a profitable core business, the brand is setting itself up for sustained, nationwide growth.This isn’t just store expansion.It’s Kidbea® building the next-generation kidswear retail playbook.
