AdLift India, now part of Liqvd Asia, has secured the SEO and content marketing mandate for AGEasy by Antara, marking a strategic push to deepen the senior wellness brand’s organic visibility, audience engagement, and search-led growth. The partnership focuses on end-to-end SEO optimisation, content strategy, and sustained organic performance across digital channels.The mandate reflects the growing role of search and content as primary trust-building tools in health and wellness categories.
Why This Mandate Matters
India’s senior wellness market is evolving rapidly, driven by rising life expectancy, preventive healthcare awareness, and digital adoption among older consumers and caregivers.
Key factors shaping this partnership include:
- Increased reliance on search for health-related decisions
- Growing importance of credible, educational content
- Need for long-term organic growth over short-term paid reach
For AGEasy, search visibility is not just a marketing lever it’s a gateway to trust and relevance.
From Traffic to Trust: SEO as a Brand Strategy
Unlike transactional categories, senior wellness demands empathy-led communication and informational depth.
AdLift’s mandate covers:
- Technical and on-page SEO optimisation
- Content frameworks aligned with senior health journeys
- Search-led audience discovery and retention
The objective is to move beyond rankings toward meaningful engagement and sustained brand recall.
Leadership Perspective: Shared Vision for Growth
Dhruv Poplai, Category Lead at AGEasy by Antara, highlighted the strategic alignment:
“We are delighted to partner with AdLift to strengthen AGEasy’s online presence. Their proven expertise in SEO and content marketing will help us reach our target audience more effectively and communicate our vision of simplifying healthy living for seniors.”
The emphasis on communication reflects the category’s trust-first dynamics.
AdLift’s Approach: Content-Led Storytelling at Scale
Prashant Puri, Co-Founder & CEO of AdLift India, underscored the opportunity:
“AGEasy is redefining senior wellness in India. Our focus will be on leveraging advanced SEO strategies and content-led storytelling to drive measurable growth and meaningful engagement.”
This approach aligns SEO performance with brand purpose, not just metrics.
Strategic Implications for Digital Marketers
1. SEO as a Long-Term Asset
Organic visibility compounds trust in sensitive categories.
2. Content Drives Consideration
Educational storytelling influences high-intent decisions.
3. Search-Led Growth Outperforms Short-Term Spends
Sustainable channels deliver consistent audience engagement.
The AdLift–AGEasy partnership highlights a broader shift in digital marketing: search and content are becoming central to brand-building, especially in wellness and healthcare segments where credibility matters most.For marketers, this mandate reinforces a simple truth visibility without trust doesn’t convert, but trust built through content endures.
