Cream Centre, one of India’s most cherished vegetarian dining destinations, is celebrating 65 years of culinary tradition with a bold and contemporary rebrand, led by the creative agency Yellow. Known for their expertise in brand storytelling and visual identity, Yellow has taken on the challenge of honoring the brand’s legacy while modernizing its look and feel.
For more than six decades, Cream Centre has been synonymous with comfort food, family gatherings, and nostalgia filled meals. With a presence across India and a loyal following, the brand has established itself as a timeless culinary tradition passed from one generation to the next.
As the food and hospitality industry rapidly evolves, Cream Centre recognized the importance of staying relevant while remaining true to its roots. This rebranding initiative seeks to revitalize the brand’s visual identity and customer experience, merging modern aesthetics with the warmth and authenticity it has always been known for.
The refreshed identity reflects a seamless blend of tradition and innovation, allowing the brand to engage with long-time patrons while attracting a new generation of diners.
Yellow’s creative strategy focuses on storytelling that balances emotional depth with design sophistication. Their approach respects the heritage of Cream Centre while introducing a refined, future ready brand language.
This transformation not only involves a new logo and visual style, but also a renewed emphasis on customer experience, brand consistency, and cultural resonance. The updated brand identity is designed to feel both effortless and iconic like it has always belonged to Cream Centre.
The rebrand is rooted in emotion, celebrating where the brand has been and confidently stepping into what lies ahead. It’s a powerful reminder that legacy brands can evolve without losing their soul.
With Yellow’s strategic vision and creative leadership, Cream Centre is poised to enter a new era one that honors its 65-year heritage while embracing modern design, storytelling, and engagement.
