As YouTube celebrates its 20th anniversary, the platform has unveiled key data shedding light on the burgeoning creator economy in the Middle East and North Africa (MENA). With impressive growth across Saudi Arabia, Egypt, and the UAE, YouTube’s creator-driven ecosystem continues to evolve and shape the region’s digital landscape.
Revenue Growth in MENA
YouTube’s latest data reveals a remarkable surge in creator earnings across the MENA region, showcasing the growing impact of digital content creators on the local economy. In Saudi Arabia, the number of channels generating seven-figure annual revenues in SAR saw a 40% increase year-over-year, as of December 2024. Similarly, Egypt experienced a 60% rise in channels earning seven figures in EGP. In the UAE, the growth was recorded at 15%, further emphasizing the financial potential for creators in these markets.
This growth is not limited to revenue alone. YouTube’s influence in MENA has expanded significantly in recent years, as more creators leverage the platform to build businesses that reach global audiences.
Global Appeal and Reach of MENA-Based Creators
Beyond financial success, YouTube data underscores the vast global appeal of content from MENA-based creators. For example, over 95% of watch time for channels in the UAE comes from international audiences. Similarly, over 60% of watch time for content from Egyptian creators also comes from outside the country, demonstrating the international resonance of regional content.
Javid Aslanov, Head of YouTube in MENA, commented, “As YouTube turns 20, we celebrate the phenomenal work of creators across MENA and their role in driving the region’s popular culture. These creative entrepreneurs have skillfully leveraged YouTube’s diverse formats to share their voices and build thriving businesses that reach global audiences.”
A Platform for Regional Creativity
YouTube’s growth in the MENA region is rooted in its commitment to empowering creators. In 2010, YouTube launched an Arabic-language interface to make the platform more accessible to users in MENA. Two years later, in 2012, YouTube introduced its Partner Program in the region, allowing creators to monetize their content and contribute to the region’s creator ecosystem.
This commitment has paid off, as regional content continues to captivate both local and global audiences. Saudi comedy hits like Hatoon Kadi’s Noon Niswa and the animated series Masameer, alongside Mohamed Abdelhafez’s World of Agriculture, with over 102 million views, highlight the diversity and creativity that MENA creators bring to the platform.
Expanding Reach Across the Region
YouTube’s influence in MENA continues to grow. In May 2024, YouTube reached 7.5 million people aged 18 and above in Saudi Arabia and the UAE, while also reaching 1.7 million people aged 25-54 in Qatar. The platform also reported impressive connected TV viewership, with 12 million people in Saudi Arabia, over 2.5 million in the UAE, and 600,000 in Qatar—all aged 18 and above.
This audience reach showcases the continued expansion of YouTube as a primary source of entertainment, information, and culture in MENA, cementing its role as a powerful platform for brands and creators alike.
Looking Ahead: YouTube’s Third Decade in MENA
As YouTube enters its third decade, the platform’s role in the creator economy is only set to grow. With its strong foundation in the region, a growing pool of talented creators, and an expanding audience base, YouTube continues to be at the forefront of digital innovation in MENA. For creators, brands, and audiences, the future of YouTube in MENA looks brighter than ever.
Conclusion
YouTube’s 20-year milestone is not just a celebration of its history but a testament to its ongoing evolution. As the creator economy continues to flourish in MENA, the platform’s impact will undoubtedly shape the digital landscape in the years to come. For creators, this is just the beginning—more opportunities await in the ever-growing world of YouTube.
