Amazon has announced the appointment of Priyanka Khaneja Gandhi as the new Head of Marketing and Creative Solutions for Amazon India Ads, reinforcing its commitment to building a future-ready, customer-centric advertising ecosystem in the country.
This strategic leadership move comes at a pivotal time for Amazon Ads in India, as the platform accelerates its growth trajectory by combining creative storytelling with performance-driven marketing strategies. With over 16 years of brand-building and marketing expertise, Priyanka brings a powerful blend of experience, vision, and operational excellence to her new role.
A Legacy of Excellence at Colgate-Palmolive
Prior to joining Amazon, Priyanka held leadership roles at Colgate-Palmolive (India) Ltd, where she most recently served as Director – Integrated Brand Experience Lead. In this role, she was responsible for managing over ₹500 crore in annual advertising spends and played a crucial role in the company’s digital transformation efforts. Her tenure was defined by the development of impactful, integrated brand campaigns and the advancement of performance marketing strategies that spanned mass media, digital, and e-commerce platforms.
Key contributions under her leadership included:
- Driving holistic communication strategies across traditional and digital touchpoints
- Leading performance marketing initiatives aimed at maximizing ROI and driving conversions
- Steering e-commerce strategy and online shopper engagement
- Building a first-party data framework to enable data-driven decision-making
- Managing strategic partnerships with leading creative, media, and digital agencies
- Mentoring a high-performing team of content, media, and digital marketing professionals
Her proven track record in brand leadership, digital acceleration, and shopper-centric marketing made her a natural choice for Amazon’s next phase of advertising evolution in India.
Steering Innovation at Amazon India Ads
In her new role at Amazon, Priyanka will be responsible for leading the marketing and creative solutions vertical. She will oversee strategy, execution, and innovation for Amazon Ads in India, helping advertisers craft compelling brand narratives while delivering performance at scale.
Her mandate includes shaping Amazon’s go-to-market approach, elevating creative excellence, and enabling deeper connections between brands and Indian consumers across the Amazon ecosystem—from product discovery to conversion.
With a strong focus on customer-centric innovation, measurable impact, and full-funnel marketing strategies, Priyanka is set to play a critical role in driving growth for advertisers on the platform. Her appointment signals Amazon’s intent to further enhance its creative solutions and offer brands in India an unmatched combination of storytelling and performance.
Looking Ahead
Priyanka’s arrival marks a significant chapter in Amazon Ads India’s growth journey. Her leadership is expected to accelerate innovation, sharpen strategic thinking, and drive excellence in both brand and performance marketing.
As Amazon Ads continues to evolve in a dynamic Indian market, Priyanka’s leadership will be key to shaping the future of creative advertising solutions that resonate with consumers and deliver value to brands.
