Renowned entrepreneur Jason Kothari has made a remarkable return to the entertainment industry with the launch of Mythik, a new-age entertainment company rooted in India. With an ambitious vision to become the ‘Disney from the East’, Mythik aims to revolutionize global storytelling by spotlighting the rich tapestry of Eastern mythology, history, and folktales.
Mythik’s mission is both timely and transformative. For decades, the global entertainment landscape has been largely shaped by Hollywood and Western narratives. Kothari, through Mythik, seeks to flip the script by introducing stories from the East to a worldwide audience in a way that is immersive, contemporary, and globally resonant.
“Global entertainment has been dominated by Hollywood and Western stories. It’s time to share Eastern stories — our history, culture, values, and greatest legends — with the world,” said Jason Kothari, Founder of Mythik.
What sets Mythik apart is its technology-first approach. The company plans to integrate cutting-edge digital tools and platforms across every aspect of the content creation and distribution process. From animation and VFX to immersive experiences and global reach, Mythik is designed to be a next-generation studio with tech at its core.
These ancient Eastern stories — deeply rooted in the cultural fabric of countries across Asia — have an estimated built-in audience of 3.5 billion people. Yet, they remain largely untapped on the global stage. Mythik aims to unlock the universal appeal of these tales by adapting them into formats that appeal to both local and international viewers — from streaming series and films to interactive content and immersive worlds.
Kothari, who is well-known for his leadership roles in companies like Snapdeal, Housing.com, and Valiant Entertainment, brings a powerful mix of entrepreneurial vision, strategic insight, and a deep passion for storytelling to this new venture. His experience in leading turnarounds and scaling businesses positions Mythik for strong execution and long-term impact.
With Mythik, Kothari is not just building another content company — he’s shaping a cultural movement that blends storytelling with technology to redefine how Eastern narratives are experienced globally. At a time when diversity in entertainment is more crucial than ever, Mythik arrives as a bold statement from India to the world.
The launch of Mythik is expected to spark a wave of creative innovation and collaboration across the entertainment ecosystem, offering new opportunities for creators, artists, and technologists who share the vision of making Eastern mythology a mainstream phenomenon.
As global audiences increasingly seek authentic, diverse, and high-quality content, Mythik stands poised to take its place as a pioneering force in global entertainment — with Eastern stories leading the way.
