Everstone Capital has combined Wingify and AB Tasty in a landmark move that brings together two long-time competitors to form a global digital experience optimisation platform with more than $100 million in annual revenue. The merged entity will serve 4,000+ customers worldwide, with nearly 90% of its business coming from the US and Europe, positioning it as a major force in the experimentation and personalisation market.
At the helm of the combined company is Sparsh Gupta, co-founder of Wingify, who will serve as CEO. His leadership signals continuity while setting the stage for a more ambitious growth strategy focused on AI-led experimentation, conversion optimisation, and personalisation at scale. By uniting complementary product strengths, the company aims to offer enterprises a broader and more integrated digital experience toolkit.
Everstone Capital has committed additional backing to support the next phase, including the formation of an advisory board made up of industry experts and operators. According to Sandeep Singh, Managing Director at Everstone, the merger creates one of the most comprehensive product portfolios in the category, strengthening the platform’s ability to compete globally.
For marketers and product teams, the deal highlights a broader industry trend: as digital experience becomes more complex, scale, data, and AI-driven insights are increasingly critical. By consolidating capabilities, the new Wingify–AB Tasty entity is betting that the future of optimisation lies in faster experimentation, deeper personalisation, and global reach.
