Microsoft has appointed Andréa Mallard as Chief Marketing Officer for Microsoft AI, a move that underlines how central brand, storytelling, and go-to-market execution have become as AI shifts from experimentation to everyday adoption.
Mallard joins Microsoft after nearly eight years as Global CMO at Pinterest, where she played a key role in scaling the platform’s global brand, driving advertiser growth, and strengthening its position at the intersection of creativity, commerce, and technology. Her leadership helped Pinterest evolve from a niche discovery platform into a mainstream digital brand with strong monetisation and community engagement.
Before Pinterest, Mallard held senior leadership roles at Kajabi and Hydrow, Inc., giving her hands-on experience across subscription businesses, digital-first growth, and performance-led marketing. This blend of brand-building and demand generation expertise aligns closely with Microsoft’s current priorities as it expands AI products across enterprise, developer, and consumer segments.
Her appointment signals that Microsoft AI is entering a phase where clear positioning, trust, and value communication matter as much as technical capability. As AI tools become embedded across productivity, cloud, and consumer workflows, effective marketing will be critical to driving understanding, adoption, and long-term loyalty.
With Mallard at the helm of marketing, Microsoft AI is strengthening its leadership bench to support its broader ambition: turning AI from a powerful technology into a widely adopted, responsibly communicated platform that delivers real-world impact at scale.
