OpenAI has introduced a significant update to its macOS-only AI-powered browser, ChatGPT Atlas, adding tab groups and an Auto search mode that intelligently switches between ChatGPT and Google depending on user intent. The update also revamps the search layout, improving overall browsing, organisation, and usability for professionals navigating complex workflows.
The new tab groups feature allows users to categorise and organise multiple research threads, making it easier to manage projects, insights, and client work simultaneously. Meanwhile, Auto search mode leverages AI to dynamically select the most relevant source, enabling faster, more accurate answers and reducing manual switching between platforms.
This release signals OpenAI’s commitment to enhancing productivity for digital marketers, researchers, and creators, aligning with broader trends in AI-driven workspaces where context-aware tools streamline decision-making. By combining search intelligence, smart organisation, and usability improvements, ChatGPT Atlas strengthens its position as a central hub for AI-assisted browsing and research.
For professionals, these updates mean less time toggling between tools, more actionable insights, and a smoother workflow, reinforcing OpenAI’s vision of AI as a collaborative partner rather than a static tool. As generative AI continues to reshape information discovery, Atlas positions itself at the forefront of intelligent, adaptive browsing for the AI era.
