Omnicom Media India has elevated Varun Dhir to Associate Vice President Investment, reinforcing the agency’s focus on stronger investment leadership and performance-led media outcomes at a time when media economics are under increasing scrutiny. Dhir’s promotion follows nearly nine years with the group, most recently as General Manager Investments, where he played a key role in managing scale, efficiency, and value across media buys.
The elevation reflects a broader shift within large media networks: investment is no longer just about rate negotiation, but about balancing pricing power, platform partnerships, and measurable business impact. As clients push harder on ROI and accountability, senior investment leadership becomes central to protecting margins while delivering competitive advantage.
Dhir’s long tenure at Omnicom provides continuity in a function that demands deep institutional knowledge and strong platform relationships. His experience across multiple client categories positions him well to align media investments with evolving consumption patterns, especially as digital, OTT, and commerce-led media continue to fragment traditional buying models.
From an organisational perspective, the move signals Omnicom Media India’s intent to build leadership depth from within, ensuring stability while scaling operations in a highly competitive agency environment. Internal promotions at this level also help retain critical talent in functions that directly impact profitability and client trust.
Overall, the appointment underlines how media investment leadership is becoming a strategic lever, not a back-end function critical to driving both client performance and agency resilience in a tightening media landscape.
