PHD’s appointment as global media agency of record for Mandai Wildlife Group marks a meaningful shift in how destination brands with purpose are approaching global growth. Covering key markets including Singapore, Australia, India, Japan, and Southeast Asia, the mandate spans integrated media strategy, buying, activation, and performance centrally led from Singapore.For Mandai Wildlife Group, the partnership is about more than expanding reach. As a conservation-led brand operating across diverse cultural markets, Mandai requires media planning that balances global consistency with local relevance. This is where PHD’s strength lies combining data intelligence with cultural understanding to build long-term brand impact rather than short-term visibility.PHD’s AI-powered Omni platform will play a central role, enabling smarter audience insights, cross-market optimisation, and connected storytelling across channels. In an environment where tourism, leisure, and experience brands are competing for attention post-pandemic, precision-led media execution becomes a strategic differentiator.The win also reflects a broader industry trend: media mandates are increasingly awarded to agencies that can integrate technology, strategy, and purpose at scale. For PHD, this reinforces its positioning as a global partner capable of handling complex, multi-market narratives.
Overall, the Mandai–PHD partnership underscores how modern media success is driven by intelligence, integration, and impact, especially for brands looking to grow responsibly on the global stage.
