Luma AI has unveiled The Luma Dream Brief, a global creative competition designed to push the boundaries of AI-driven innovation. The contest invites creatives, agencies, and artists worldwide to transform unmade ideas into compelling visuals and narratives using AI tools, with the top work eligible for a $1M grand prize if it wins a 2026 Cannes Lions Gold.Developed in collaboration with DE-YAN, the initiative not only rewards winners with cash but also provides paid media support for finalists, ensuring that entries meet the eligibility criteria for Cannes Lions recognition. By bridging technology, creativity, and global exposure, Luma AI empowers participants to explore, experiment, and scale ideas that could shape the future of advertising and design.The Dream Brief highlights the growing role of AI in creative workflows, enabling storytellers and designers to iterate faster, visualise concepts previously unimaginable, and produce high-quality work with speed and precision. For agencies and brands, it signals a shift towards AI-augmented ideation, where human imagination and generative technology intersect to deliver richer, more impactful campaigns.Beyond prizes and recognition, the competition sets a global benchmark for AI-powered creativity, encouraging experimentation and innovation across media, digital, and experiential marketing. Luma AI positions itself as not just a tool, but a platform that nurtures talent, showcases innovation, and bridges emerging technology with world-class creative recognition.
Overall, The Luma Dream Brief exemplifies how AI is rapidly becoming central to creative excellence, global exposure, and marketing innovation, opening doors for a new generation of AI-native creators.
