StoryTV App (Eloelo Group) strengthens its leadership bench as Nishant Kumar steps into the Chief Marketing Officer role. Having driven the Group’s growth from ~20 million to 150+ million users, Kumar now takes charge of scaling monetisation, market share, and execution across Eloelo’s Bharat-first platforms.
Under his leadership, flagship apps like StoryTV App and Master have emerged as category leaders, positioning Eloelo to reach its next milestone of 250 million users. Kumar’s promotion reflects the company’s focus on high-velocity growth, performance marketing, and user-centric product strategies.Saurabh Pandey, Founder & CEO, said, “Nishant has been the engine behind our 0-to-1 growth journey. His leadership and execution ability will drive the next phase as we scale further.” Kumar added, “I am excited to expand my mandate, focus on revenue growth, and cement Eloelo Group’s platforms as market leaders in India’s booming internet ecosystem.”
Overall, the move signals Eloelo Group’s strategic commitment to leadership continuity, scalable marketing, and accelerated monetisation across its growing user base.
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