Compass Communications has been appointed to drive communications for healthcare education leader Virohan, which has trained 13,000+ learners, partnered with 20+ universities including UPES and CMR University, and collaborates with employers like Lenskart.com, Medanta, and Dr Lal PathLabs. The mandate will be led alongside Virohan’s brand head, Sumedha Gupta.The partnership focuses on amplifying Virohan’s mission of building an industry-aligned, scalable healthcare education ecosystem. Compass Communications will leverage its expertise across BFSI, Technology, Education, and Healthcare to craft a credible and compelling narrative, highlighting Virohan’s role in addressing India’s healthcare talent crunch.
Key insights: The collaboration underscores a rising trend where tech-driven vocational education platforms are increasingly turning to strategic PR to strengthen visibility, forge industry partnerships, and position themselves as thought leaders in critical sectors.Leadership notes: Sumedha Gupta said, “Having a communications partner who understands both education and healthcare is critical.” Rafi Q Khan, Co-Founder at Compass, added, “Virohan’s approach is transformative, and we’re excited to showcase their leadership in the healthcare education space.”
Overall, this move signals Compass Communications’ growing footprint in high-impact, purpose-driven campaigns, while reinforcing Virohan’s position as a front-runner in India’s healthcare education ecosystem.
