INNOCEAN has renewed its global media partnership with Havas Media Network, extending a long-standing collaboration that will now cover Hyundai Motor Company, Kia, and Genesis across key global markets from January 2026. The renewal reinforces Hyundai Motor Group’s push toward data-driven, AI-enabled media execution at global scale.At the heart of the partnership is a shared focus on Converged.AI, Havas Media Network’s operating system that integrates data, technology, and content to deliver more connected customer journeys. As automotive brands navigate rapid shifts toward electrification, software-defined vehicles, and digital-first consumer touchpoints, media effectiveness is increasingly tied to precision, personalization, and real-time optimisation.For INNOCEAN, the decision reflects confidence in Havas Media Network’s ability to deliver consistent performance across complex, multi-market ecosystems. Managing media for global auto brands today requires not just reach, but the ability to translate data into action balancing brand storytelling with performance outcomes across platforms and regions.Strategically, the renewal also highlights how agency-client relationships are evolving. Rather than short-term buying mandates, global marketers are prioritising long-term, platform-led partnerships that can scale innovation while maintaining operational discipline. This is especially critical as AI reshapes planning, activation, and measurement across media.
As competition intensifies in the global automotive category, the INNOCEAN Havas Media Network alliance positions Hyundai Motor Group brands to build more connected, intelligent, and impactful media experiences turning data and AI into sustained growth drivers rather than tactical add-ons.
