Swire The Coca-Cola Company has appointed Diego Granizo as Chief Operating Officer, strengthening its leadership bench as it scales operations across Asia and the Americas. Granizo brings 25+ years of experience across global The Coca-Cola Company markets, most recently leading franchise operations in Brazil, one of Coca-Cola’s most dynamic growth regions.In his new role, Granizo will work closely with CEO Karen So to enhance execution capabilities, operational discipline, and scalability across Swire Coca-Cola’s footprint. His deep understanding of franchise models, market execution, and cross-regional operations positions him to drive consistent performance and operational excellence in both mature and emerging markets.
Strategically, the appointment underscores Swire Coca-Cola’s focus on leadership-led growth, ensuring strong operational governance as the group expands its geographic reach. Bringing in a seasoned Coca-Cola veteran reinforces alignment with the parent brand’s global standards, local execution frameworks, and long-term growth priorities.
Overall, Granizo’s elevation reflects Swire Coca-Cola’s intent to strengthen execution at scale, supporting sustainable growth while navigating evolving consumer demand and complex regional operations.
