JioHotstar is reinforcing its AI-first streaming strategy by strengthening its product, engineering, and technology leadership with a series of strategic senior hires across discovery, personalisation, consumer marketing, viewer experience, and advertising technology. The move signals a clear intent to build intelligent, scalable, and highly personalised streaming experiences as competition intensifies in India’s OTT market.Key appointments include Shrinivas SG (SVP – Discovery & Personalisation), Naveen Prashanth (SVP – Consumer Marketing), Abhishek Sharan (SVP – Engineering – Viewer Experience), Abhishek Varshney (Principal Engineer –AdTech), and Chandru (SVP – Product Management), alongside Chandramauli Singh and Nishant Paliwal. The leadership bench draws on experience from Flipkart, Google, CRED, Razorpay, Myntra, ShareChat, and Cleartrip, bringing deep expertise in AI-led consumer platforms.
Strategically, the leadership infusion underscores JioHotstar’s focus on using AI as core infrastructure, not just a recommendation layer. From smarter content discovery and personalised homepages to optimised ad delivery and viewer engagement, AI is positioned to power end-to-end experience design across the platform.As India’s OTT landscape becomes more crowded, differentiation is shifting from content libraries alone to how effectively platforms match content to individual viewers at scale. JioHotstar’s approach highlights the growing importance of data intelligence, machine learning, and real-time personalisation in driving retention, watch time, and monetisation.
Overall, the move signals JioHotstar’s ambition to lead the next phase of OTT evolution, where AI-driven discovery and personalised experiences become the defining competitive edge in streaming.
