Creativefuel has won Priyagold’s social media and digital mandate for a year-long partnership, covering social strategy, content creation, community engagement, and digital media buying. The collaboration aims to scale Priyagold’s digital presence across platforms, as the FMCG brand sharpens its audience-first approach heading into 2026.The win further strengthens Creativefuel’s FMCG credentials, coming on the back of its Balaji Wafers mandate through 2026, highlighting the agency’s growing role in managing always-on digital ecosystems for large consumer brands. As FMCG players increasingly prioritise continuous engagement over campaign-led bursts, agencies with deep cultural and audience insight are becoming critical growth partners.According to Mannas Agarwwal, Director at Priyagold, Creativefuel’s understanding of audience behaviour and digital culture made it a strong partner to help the brand evolve while maintaining its multi-generational connect. The focus will be on building a meaningful and consistent digital narrative that resonates across age groups and platforms.From Creativefuel’s perspective, Founder & CEO Tushar Sukhramani emphasised the importance of cultural relevance, brand consistency, and performance-led media execution. The mandate reinforces Creativefuel’s strength in helping legacy FMCG brands translate household recall into digital relevance and measurable outcomes.
Overall, the partnership reflects a broader shift in FMCG marketing toward always-on, audience-centric digital strategies, where content, community, and media work together to drive long-term brand growth.
