HEROIKS, a global growth strategy and media activation consultancy, has launched its Middle East hub in Dubai Media City, marking a strategic expansion into one of the world’s fastest-evolving advertising markets. The move strengthens HEROIKS’ international footprint and positions the firm closer to regional decision-makers, media innovation, and high-growth digital ecosystems.Led by Hicham Auajjar, Founder & CEO of HEROIKS MENA, the Dubai office will support brands across growth strategy, omnichannel media activation, advanced performance measurement, and GenAI-powered creativity through HEROIKS’ AI agency, Versus. The expansion reflects a clear focus on combining data intelligence with immersive, next-generation marketing formats.
According to Anthony Ravau, Founder & President of HEROIKS, the Dubai presence places the group at the heart of an innovation-led MENA market, enabling it to localise global expertise while delivering high-impact, performance-driven solutions. The region’s accelerating digital maturity makes it a natural base for scaling ambitious marketing strategies.The timing is significant. With Middle East digital ad spend reaching $6.95 billion in 2024 and social video growing nearly 29% year-on-year, the market is attracting increasing interest from global media and marketing players seeking scale, experimentation, and ROI-led growth.
Overall, HEROIKS’ Dubai launch underscores a broader industry trend, as Dubai emerges as the default launchpad for global marketing firms in the Middle East, blending innovation, investment, and regional access in a single ecosystem.
