Versuni India has appointed Amlan Pati as Marketing Director & Business Head – Kitchen Appliances, reinforcing its leadership bench as it accelerates category growth in India’s competitive home appliances market.Joining from Samsung Electronics, Pati brings strong expertise in P&L management, flagship product launches, and integrated brand strategy. His prior roles at CavinKare, realme, and Panasonic India further strengthen his experience across FMCG, consumer tech, and durable categories particularly in digital-first marketing, e-commerce expansion, and performance-led growth.
Strategically, the appointment signals Versuni’s intent to deepen its presence in the fast-growing kitchen appliances segment, where innovation, omnichannel distribution, and premiumisation are reshaping consumer demand. With rising adoption of smart and convenience-driven appliances, strong category leadership and agile go-to-market execution will be critical.
Overall, Pati’s appointment reflects Versuni India’s focus on scalable growth, sharper brand positioning, and digital acceleration, positioning the company to capture evolving consumer preferences in India’s expanding home solutions market.
