James Wade has been elevated to Chief Marketing Officer at Quaker US, bringing nearly 12 years of brand-building experience within PepsiCo to one of America’s most iconic food portfolios.
During his tenure, Wade led high-impact marketing initiatives, including steering brand strategy for Doritos, sharpening cultural relevance and consumer engagement in competitive categories. His transition to Quaker signals a renewed push toward innovation, premium positioning, and modern brand storytelling.
Strategically, the appointment comes as legacy food brands navigate evolving consumer preferences, health-conscious demand, and digital-first engagement. Strong marketing leadership will be key to balancing heritage with contemporary relevance.
Overall, Wade’s elevation positions Quaker Foods US to strengthen cultural resonance while driving sustained category growth.
