Arjun Laxminarasu has joined UiPath to lead marketing across India and Southeast Asia (SEA), strengthening the company’s regional enterprise growth strategy.
With 15+ years in enterprise tech marketing, Laxminarasu brings deep expertise in automation-led growth, account-based marketing (ABM), and integrated demand generation. His leadership journey includes roles at ServiceNow, Salesforce, Qlik, and Accenture, supporting large-scale digital transformation initiatives.
Strategically, the appointment signals UiPath’s focus on scaling enterprise automation adoption in high-growth APAC markets. As AI-powered automation becomes mission critical for enterprises, strong regional marketing leadership will be key to category dominance.
Overall, this is a growth-market play: deepen enterprise penetration, amplify automation narratives, and accelerate AI-driven transformation across India and SEA.
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