Netflix has appointed Joy Albert as its new APAC Communications Lead, reinforcing its regional storytelling and market engagement strategy across Asia-Pacific. She will report to Chief Communications Officer Dani Dudeck.
Albert joins from Google, where she spent over 12 years leading APAC communications shaping corporate narratives across one of the world’s most diverse and high-growth regions. Her appointment signals Netflix’s intent to deepen localised messaging while maintaining global brand consistency.
Simultaneously, Flavia Vigio, formerly of TelevisaUnivision, will lead Latin America communications further strengthening Netflix’s regional leadership bench.
Strategically, these dual appointments reflect Netflix’s focus on decentralised yet aligned communications empowering regional leaders to drive culturally resonant storytelling while supporting global growth objectives.
Overall, Netflix is investing in senior communications firepower to ensure its global narrative scales with local nuance a critical advantage in an increasingly competitive streaming landscape.
