Assembly Global has appointed Ravi Rao as CEO for MENA, marking a strategic move to strengthen regional leadership and accelerate growth across the Middle East and North Africa.
With over three decades of experience spanning MENA and South Asia, Rao brings deep market understanding, operational scale expertise, and a strong track record in client partnership development. He will work closely with Zubair S. Siddiqui and Kinloch Magowan to drive the agency’s next phase of expansion.
Strategically, the appointment signals Assembly’s intent to sharpen regional strategy, deepen enterprise relationships, and scale integrated capabilities in a rapidly evolving media landscape.
Overall, this is a leadership-led growth play: combine regional expertise with global capability to strengthen client impact and unlock sustained momentum across MENA.
