StickyGinger has secured the GCC communications mandate for Ras Al Khaimah Tourism Development Authority, strengthening the emirate’s regional and international tourism positioning as it accelerates long-term visitor growth strategy.
The mandate comes as Ras Al Khaimah continues its rapid tourism expansion, reporting 1.35 million overnight visitors in 2025, representing 6% year-on-year growth, alongside 12% tourism revenue growth highlighting strong post-pandemic travel demand and successful destination marketing execution. The emirate is now targeting 3.5 million annual visitors by 2030, signalling aggressive global tourism ambitions.
Under tourism leadership direction, including strategic planning aligned with Maryam A. Al Shehhi’s future vision roadmap, the focus will be on brand storytelling, regional media relations, and performance-driven destination marketing across GCC and international source markets.
Strategically, this partnership reflects a broader Middle East tourism trend: destinations are investing heavily in integrated PR, digital influence, and experience-led branding to compete for high-value international travellers. Tourism authorities are increasingly treating marketing as a long-term economic growth engine rather than short-term campaign activity.
Bottom line: As Gulf destinations compete globally, destination PR and data-driven storytelling are becoming critical tools to drive sustainable tourism scale and global brand recognition.
