A seasoned marketing professional with 17+ years of experience across digital, media, and brand strategy is stepping into a key leadership role to scale integrated brand and sponsorship initiatives across priority markets.
Having recently worked at Paytm and previously held roles at GroupM and Initiative, she brings deep expertise in media planning, performance marketing, and brand building across diverse industries.
In her new role, the focus will be on aligning brand storytelling with sponsorship strategies, ensuring a more cohesive and impactful presence across platforms. This includes leveraging data-driven insights to optimise campaigns, strengthen audience engagement, and improve ROI.
As brands increasingly invest in integrated marketing ecosystems, combining sponsorships with digital and media strategies has become critical for building long-term brand equity and measurable growth.
Her experience across leading organisations is expected to help drive sharper execution, stronger partnerships, and more insight-led decision-making, especially in a competitive, digital-first environment.
Bottom line: With a strong background in media and brand strategy, her leadership is set to enhance integrated marketing effectiveness, enabling the brand to deliver more cohesive, data-driven campaigns across markets.
