Srishti Thakur has joined Scaler as Group Head – Corporate Communications, where she will lead the company’s global brand narrative across India, the US, and the UAE. With prior experience at PhysicsWallah and across high-growth startups and global brands, Thakur brings strong expertise in strategic communications, brand positioning, and narrative building.
Her role will focus on building a sharper, outcome-led brand positioning and strengthening Scaler’s voice in the future of work, AI-driven skilling, and career transformation space. As the global job market shifts toward AI, technology, and skills-based hiring, EdTech companies are increasingly investing in brand storytelling, thought leadership, and global communication strategies to differentiate themselves in a competitive market.
According to Abhimanyu Saxena, Thakur’s experience in scaling brand narratives for high-growth companies will be instrumental as Scaler expands its global footprint and reinforces its position in tech education and career transformation.
In the AI era, EdTech companies are not just competing on courses, but on brand trust, outcomes, and career impact, making strategic communications a key growth function.
Bottom line: Srishti Thakur’s appointment signals Scaler’s focus on global brand positioning, future-of-work storytelling, and outcome-led communication strategy as it scales internationally.
