Aparajita Puri has joined Microsoft to lead the Strategic Pursuits Team, focusing on high-impact deals, enterprise partnerships, and large-scale business transformation projects across the region. She joins after nearly 12 years at McKinsey & Company, where she served as a Partner advising enterprises on strategy, digital transformation, and operational scale.
Her appointment comes at a time when enterprises are accelerating cloud adoption, AI integration, cybersecurity investments, and large-scale digital transformation programs. Strategic pursuits teams typically work on complex, high-value deals that involve multiple technologies, long-term contracts, and enterprise-wide transformation initiatives.
This reflects a broader trend where technology companies are increasingly focusing on consultative selling, transformation partnerships, and outcome-based deals, rather than just selling software or cloud services. The role will likely involve working with large enterprises, governments, and strategic clients on multi-year digital transformation programs.
Large tech companies are competing on enterprise transformation deals, not just products.
Bottom line: Aparajita Puri’s appointment signals Microsoft’s focus on high-value enterprise deals and long-term digital transformation partnerships in a rapidly evolving AI and cloud market.
