Suman Guha has joined Croma to lead its digital and technology office, focusing on reimagining customer experience and strengthening omnichannel retail capabilities. He joins from TATA CLIQ and Tata Digital, where he led product and technology, and brings over two decades of experience across Reliance Retail, Cisco, and Tesco.
His appointment reflects the growing importance of digital transformation in retail, where brands are investing in seamless omnichannel experiences, data-driven personalisation, and integrated online-offline journeys. For electronics retailers like Croma, the focus is increasingly on bridging e-commerce and physical stores, enabling customers to discover, compare, and purchase products across multiple touchpoints.
As competition intensifies in the retail sector, companies are prioritising technology-led customer experience, supply chain integration, and platform scalability to stay relevant in a fast-evolving market.
Retail growth is now driven by technology, omnichannel strategy, and customer experience innovation.
Bottom line: Suman Guha’s appointment signals Croma’s push toward digital-first retail, stronger omnichannel capabilities, and experience-led growth.
