Keshvi Kastuar will lead North India sales, focusing on expanding advertiser partnerships and driving revenue growth through integrated media and branded content solutions. She brings over two decades of experience across ZEE News, Publicis Groupe, and Disney Star India, spanning broadcast, advertising, and media strategy.
Her appointment reflects the growing importance of integrated media solutions, where brands are increasingly looking for cross-platform advertising, branded content, and data-driven media planning rather than standalone ad placements. Media companies are now focusing on content-led partnerships, audience insights, and multi-platform storytelling to drive advertiser value and revenue growth.
With strong experience across television, digital, and advertising ecosystems, Keshvi Kastuar is expected to help strengthen advertiser relationships and integrated media offerings in the North India market.Media sales are shifting toward integrated, content-led and data-driven advertising solutions.
Bottom line: Keshvi Kastuar’s appointment signals a push toward integrated media partnerships and branded content-led revenue growth.
