In a testament to the blistering pace of India’s quick commerce revolution, March 2025 saw the top five players in the space clocking a staggering 4.8 million daily orders, firmly establishing the segment as a formidable force in the country’s retail landscape. What began just a few years ago as an experimental category has now matured into a $6.5 billion behemoth, reshaping consumer expectations and shopping behavior at an unprecedented scale. At the heart of this surge is Blinkit, owned by Zomato’s parent Eternal, which continues to dominate the field with 1.65–1.75 million daily orders, outpacing Zepto and Swiggy Instamart, who followed with 1.45–1.55 million and 1.05–1.15 million daily orders, respectively.
According to data sourced by Moneycontrol and shared by industry insiders, the top three players more than doubled their year-on-year volumes, growing over 105 percent from March 2024 to March 2025. This kind of growth reflects not just operational efficiency but a deeper cultural shift consumers are increasingly leaning into the convenience of near-instant delivery, making it a staple of modern urban living. Interestingly, while Blinkit maintained its market leadership, Sensor Tower data shows that Zepto and Blinkit added fewer new customers over the past quarter compared to Swiggy Instamart, suggesting a competitive shake-up may be on the horizon.
Despite the dramatic figures, none of the major players Blinkit, Zepto, Swiggy, BigBasket, or Flipkart responded to requests for comment. Yet the numbers speak louder than words. As the dust settles on another record-breaking month, one thing is clear: quick commerce is no longer the future it’s the now, and the players who adapt fastest to evolving consumer behavior will define the next chapter of Indian retail.
