Taboola has introduced Realize+, an AI-powered platform designed to automate budget allocation, creative optimisation, and audience targeting in real time. Built on a Decision Engine and Element Generator, the system enables marketers to drive performance-led growth across the open web, beyond traditional search and social channels.
A key differentiator is its integration with Claude, enabling conversational campaign management workflows. This allows marketers to plan, optimise, and scale campaigns more intuitively, reducing manual intervention while improving outcomes.
Industry leaders highlight the platform’s potential to dynamically shift budgets toward high-performing campaigns, unlocking efficiency and scalability. Adam Singolda, CEO of Taboola, emphasised that Realize+ removes long-standing barriers to scaling performance beyond walled gardens.
This reflects a broader shift toward AI-native media operations, where automation, intelligence, and real-time decisioning redefine campaign execution.Performance marketing is evolving into a fully automated, AI-driven ecosystem across the open web.
Bottom line: Realize+ signals how AI-powered platforms can unlock scalable, outcome-driven growth by bringing automation and intelligence to every layer of digital advertising.
