Integral Ad Science is advancing streaming measurement with a new solution that delivers show, genre, rating, and language-level insights across major platforms including The Walt Disney Company, NBCUniversal, Paramount Pictures, Prime Video, Amazon MGM Studios, and Publica-enabled publishers.
The platform unifies content data, media quality, and performance signals, helping advertisers gain deeper visibility into where ads appear and how they perform. By introducing this level of granularity, IAS aims to bring linear TV-like accountability to the fragmented world of streaming advertising.
As connected TV (CTV) continues to scale, marketers are demanding transparent, standardised measurement frameworks to optimise spend and improve outcomes. This solution addresses a critical gap by enabling more precise targeting, better brand safety, and performance-driven decision-making. Streaming advertising needs consistent measurement and transparency to unlock full value.
Bottom line: IAS’s solution signals a shift toward unified, insight-led measurement in CTV, bringing greater accountability and effectiveness to modern video advertising.
