Amar Chitra Katha is accelerating its transformation from a legacy comic publisher into a modern, multi-format storytelling platform with a new leadership appointment focused on digital growth and audience expansion.
Bringing over 20 years of experience in digital growth and content-led brand building, the executive previously played a key role in scaling Sony Pictures Networks India during India’s rapid OTT expansion phase. The mandate now includes driving growth across Tinkle and the broader ACK ecosystem through immersive storytelling formats and modern content experiences.
Aligned with the vision of Rana Daggubati, the strategy aims to take iconic Indian stories to newer global audiences by leveraging digital platforms, interactive media, and evolving consumer behaviour.
The move reflects a larger trend where heritage content brands are reinventing themselves through streaming, digital-first storytelling, and transmedia experiences.Legacy IP brands are increasingly expanding into cross-platform, digital storytelling ecosystems to stay culturally relevant.
Bottom line: Amar Chitra Katha’s evolution highlights how classic Indian storytelling is being reimagined for global, digital-native audiences.
