Ogilvy India has partnered with Google to launch a new AI-powered Creative Studio designed to help teams produce IP-safe still and video assets faster while enabling hyper-personalised campaigns at scale.
Powered by Google’s generative AI capabilities, the platform aims to significantly reduce production timelines, automate repetitive creative workflows, and give teams more time to focus on strategy, storytelling, and creative direction. The move reflects the growing shift toward AI-native content operations within modern advertising agencies.
Rajesh VR, Group CEO of Ogilvy India, said the partnership strengthens the agency’s ability to scale ideas securely and push the boundaries of modern storytelling through speed and agility.
Satya Raghavan, Director of Marketing Partners at Google, highlighted how the collaboration combines advanced generative AI with Ogilvy’s creative expertise to enable a new era of scalable and human-centric brand storytelling.
The initiative underscores how agencies are increasingly integrating AI into creative production to deliver faster execution, greater personalisation, and more adaptive campaign ecosystems.AI is rapidly changing how agencies produce, personalise, and scale creative content across channels.
Bottom line: Ogilvy India’s AI Creative Studio signals how generative AI is becoming a core layer in the future of agency operations, enabling faster, smarter, and more scalable creativity.
