In a bold stride toward the future of digital media, Mubashir, Oman’s leading digital-out-of-home (DOOH) network, has partnered with Al Mouj Muscat, the nation’s premier lifestyle destination, to roll out a state-of-the-art smart outdoor advertising network across one of the country’s most vibrant communities. This collaboration signals a new era of audience-first advertising, combining Mubashir’s tech-driven capabilities with Al Mouj Muscat’s culturally rich and demographically diverse environment home to over 8,000 residents of 85 nationalities and drawing more than 4 million visitors annually.
With strategically positioned digital screens in high-dwell areas, Mubashir offers advertisers premium visibility in an ecosystem frequented by families, expats, tourists, and business travelers. These placements aren’t just about reachthey’re about resonance, enabling brands to engage with audiences in meaningful moments. Enhanced by post-campaign analytics, advertisers gain measurable insights into traffic, impressions, and ad plays, empowering smarter campaign decisions and greater ROI.
As Mubashir integrates cutting edge ad tech for interactivity and real-time responsiveness, the move underscores its ambition to deliver data-driven, high impact experiences that go beyond traditional formats. This launch is more than an expansion it’s a step toward building a nationwide and eventually MENA-wide footprint, positioning Mubashir as a key player in transforming outdoor media across the region. In the age of attention economy, Mubashir’s smart screens don’t just broadcast—they connect.
