Aramex expands tech partnership with Sprinklr

In a strategic move to elevate its customer experience, Dubai-based logistics leader Aramex has expanded its partnership with Sprinklr, embracing cutting-edge AI-powered tools to deliver personalised service at a global scale. By integrating Sprinklr’s Unified-CXM platform, including Sprinklr Voice, Conversational AI, and Case Management, Aramex is revolutionising how it connects with customers making engagement faster, smarter, and more human across every digital touchpoint. Since adopting Sprinklr Service in 2022, Aramex has automated 99% of customer cases, saving over one million agent hours annually and drastically improving both resolution times and cost efficiency. As the demands of e-commerce continue to reshape how brands interact with consumers, Aramex is leaving behind outdated systems in favour of agile, AI-first solutions. “We are evolving beyond legacy systems to embrace AI-driven customer engagement,” said Francoise Russo, Chief Digital and Technology Officer at Aramex. This transformation signals more than just operational efficiency it’s a commitment to reimagining global logistics with speed, empathy, and precision at its core.