Samsung TV Plus has announced the promotion of Brigitte Slattery to the role of Regional Head of Samsung TV Plus for Asia Pacific, a move that highlights her leadership and extensive experience in the media and entertainment sector. In a LinkedIn post, Slattery shared her excitement about the new role, expressing her enthusiasm for the future of the platform. “It’s an exciting time for the platform, and I’m looking forward to what’s ahead,” she wrote, also congratulating her colleagues, Sam and Virgile, on their new roles. With a career steeped in strategic marketing and digital innovation, Slattery’s promotion marks a pivotal step forward in Samsung’s efforts to expand its footprint in the fast-evolving digital entertainment landscape.
Slattery’s career spans several leading media and entertainment companies, where she has built a strong reputation for driving consumer engagement and developing cutting-edge marketing strategies. Before stepping into her new role at Samsung TV Plus, she served as Head of Strategic Marketing at Samsung Ads, where she was responsible for shaping the company’s marketing strategy and communications efforts. Her work at Samsung Ads solidified her expertise in digital marketing and consumer-centric strategies, setting the stage for her expanded responsibilities at Samsung TV Plus.
Prior to joining Samsung, Slattery held senior marketing roles at some of the most prominent organizations in the media sector, including NBCUniversal Media and Foxtel. At NBCUniversal, she served as Director of Marketing and Digital APAC, where she led the marketing and digital strategy across the Asia-Pacific region. She also held the position of Director of Marketing & Digital ANZ, spearheading B2C marketing initiatives that drove the company’s growth in the region. Her time at Foxtel saw her take on multiple leadership roles, including Group Head of Marketing & Digital Lifestyle and Head of Marketing Lifestyle, where she was responsible for developing original content strategies and rebranding efforts. Slattery was instrumental in implementing data-driven customer engagement campaigns and earned recognition as 2017 Creative Professional of the Year, a testament to her ability to blend creativity with strategic insights.
In her new role as Regional Head of Samsung TV Plus for Asia Pacific, Slattery is set to drive the platform’s growth across the region. Samsung TV Plus, a fast-growing free ad-supported television (FAST) service, continues to expand its presence in key markets, offering a range of content tailored to local audiences. With her deep expertise in digital innovation and consumer engagement, Slattery is well-positioned to strengthen the platform’s regional presence and develop targeted content strategies that resonate with viewers across diverse cultures.
This promotion underscores Samsung’s commitment to leveraging innovative leadership in its ongoing efforts to stay ahead in the competitive digital entertainment industry. Slattery’s rich background in digital strategy, brand building, and consumer insights makes her a perfect fit to lead Samsung TV Plus as it continues to shape the future of TV content consumption in Asia Pacific. Her leadership will be key in adapting the platform’s offering to the rapidly changing demands of the market, ensuring that Samsung TV Plus remains at the forefront of the digital streaming revolution.
As Slattery steps into her new role, the industry will undoubtedly be watching closely to see how she continues to build on her impressive track record and contribute to the ongoing success of Samsung TV Plus. With her strategic vision and expertise in digital marketing, there’s little doubt that she will play a pivotal role in transforming the platform into a leading force in the global streaming landscape. This is truly an exciting time for Samsung TV Plus, and with Slattery at the helm, the future looks incredibly bright for the platform’s growth and innovation across Asia Pacific.
