In a move that underscores its evolving identity and strategic ambition, Clemenger BBDO has named Lindsay Bennett as its new Head of Brand & Communications, a pivotal role created in the wake of its recent integration with CHEP Network and Traffik. This appointment marks not just a new chapter for Bennett, but also for one of Australia’s most iconic creative agencies as it seeks to redefine its narrative and amplify its unified brand presence in an increasingly competitive market.
Bennett brings to the role a rich blend of global perspective and industry insight, having recently returned to Australia from New York where she served as Vice President of Corporate Communications at GALE. Her international experience, paired with her previous role as Global Head of Marketing at DDB, positions her as a formidable voice to steer Clemenger BBDO’s brand storytelling with purpose and precision. In her new capacity, she will work closely with CEO Lee Leggett to elevate the agency’s positioning and guide its communications strategy during this transformative phase.
Speaking on her new journey, Bennett shared, “I’ve long admired Clemenger BBDO’s creative legacy. With the recent integration, the agency is building something even bigger. Lee’s leadership, combined with the depth of capability across the business, makes this a rare opportunity to shape the next chapter of an iconic brand.” Her remarks reflect a genuine passion not only for the creative industry but also for the role of communication in driving brand meaning and cohesion during times of change.
The appointment is a clear signal of Clemenger BBDO’s intent to unify its strengths, reassert its leadership, and tell a more consolidated story that reflects its expanded capabilities. In an age where brand reputation is built as much on narrative consistency as on creative output, bringing someone like Bennett on board shows foresight and commitment to long-term impact.
With her at the helm of brand and communications, Clemenger BBDO is poised to not just protect its legacy but boldly reinvent it, shaping a future that blends creative excellence with strategic clarity, and reinforcing its position as a powerhouse in the modern marketing ecosystem.
