In a noteworthy leadership move within India’s broadcast media landscape, Shaurya Sharma has joined Zee TV as the new Head of Marketing and Vice President, marking yet another milestone in his dynamic career. With over 13 years of experience across advertising, media planning, trade, and digital marketing, Shaurya brings a rare mix of strategic clarity and creative depth a combination that positions him well to steer Zee TV’s marketing vision in a highly competitive entertainment ecosystem.
Prior to this appointment, Shaurya was leading cluster marketing for Sun Neo, Sun Marathi, and Sun Bangla at Sun TV Network, a role in which he played a pivotal part in brand launches and audience engagement across regional markets. His leadership at Sun TV was marked by category-defining campaigns, strategic market segmentation, and a strong emphasis on data-backed storytelling traits that are likely to reflect in his new chapter at Zee.
What sets Shaurya apart is not just his broadcast experience but his cross industry expertise, having spent years with brands like Disney Star, Pernod Ricard, Shadowfax, and United Spirits. At Disney Star, where he served for nearly six years, he was instrumental in crafting content-driven, digital-first campaigns that resonated across demographics. His background in the alcobev industry has further contributed to his nuanced understanding of consumer psychology, brand loyalty, and experiential marketing, which adds a unique lens to his approach in the entertainment space.
As Zee TV continues to evolve its content portfolio and digital presence, Shaurya’s entry signals a strategic intent to deepen audience engagement and craft narratives that go beyond the screen. His appointment comes at a time when traditional TV must continuously innovate to stay relevant amid the surge of OTT platforms and shifting viewer behaviors.
With his rich legacy and bold marketing acumen, Shaurya Sharma is not just joining Zee he’s arriving with purpose. And in a business where perception often equals performance, his leadership may very well redefine how India’s legacy television brands tell their stories in the years to come.
