In a world where online interactions have become a daily part of our lives, the impact of cyberbullying is often overlooked—yet the scars left by words can be profound and lasting. The Cybersmile Foundation has launched a striking new anti-cyberbullying campaign titled “Words Are Permanent”, created in partnership with adam&eveDDB, that offers a stark reminder of the emotional toll that online hate can impose. Featuring AI-generated children tattooed with real online hate comments, this campaign powerfully visualizes the invisible scars that online cruelty leaves behind.
Targeting Gen Z, a generation that is hyper-connected yet deeply affected by the toxicity of social media, the campaign addresses the troubling fact that 88% of young people say social media harms their mental health. Through the use of innovative AI technology, the campaign shows how words, though they may seem fleeting in the digital world, can leave permanent marks on one’s psyche, especially when directed at vulnerable individuals.
The AI models used in this campaign have been carefully designed to protect real identities, with sensitivity to ensure the privacy and dignity of those represented. The campaign will be seen across various out-of-home, digital, and print placements, thanks to backing from Talon Outdoor and Open Media. This strategic approach ensures that the message reaches a broad audience, amplifying the impact of the visuals and furthering the call for change.
The message is simple, yet it hits hard: “Think before you type because words can leave a permanent mark.” It’s a powerful call to action for all of us to reflect on our online behavior and the consequences it can have on others. In a time where social media platforms have become breeding grounds for bullying and harassment, this campaign serves as a much-needed reminder of the importance of compassion and respect in the digital space.
As we navigate an increasingly online world, it’s crucial to understand that the damage caused by words can be more lasting than we realize. Through artificial intelligence and creative expression, the Cybersmile Foundation’s campaign delivers a message that demands we take responsibility for the words we use online. It’s a call to action for empathy, awareness, and positive change urging everyone to be mindful of the power of their words and to recognize the emotional impact they can have on others. Words are permanent, and it’s time we treat them as such.
