In a country where cricket is not just a sport but an emotion, Havmor Ice Cream has masterfully tapped into that fervor with a product that’s as fun as it is flavorful the Choco Vanilla Cricket Ball Ice Cream. Launched in collaboration with the Gujarat Titans, this innovative limited-edition treat does more than just cool you down it invites you to play. The cricket ball-shaped packaging, crafted to mimic the look and feel of an actual cricket ball, becomes a toy once the ice cream is enjoyed, blending taste with tactile engagement in a way that’s irresistibly delightful for kids and nostalgic for adults.
The campaign’s storytelling is equally engaging. A young fan, amidst an autograph session with cricket stars, takes an unexpected bite from the Havmor Ice Cream Ball, triggering an impromptu Tap & Balance Challenge with the players. The video closes with the catchy and clever tagline: “Enjoy it, play it with Havmor Ice Cream Ball.” It’s a simple line, but it delivers a powerful sentiment ice cream and cricket, two of India’s greatest joys, now rolled into one experience.
Rishabh Verma, Head of Marketing at Havmor Ice Cream, sums it up best: “We don’t just make ice creams; we create experiences.” And this campaign embodies that philosophy completely. It’s not just about selling a product; it’s about sparking moments of celebration, bonding, and healthy play. The challenge kicked off by GT players extends that excitement nationwide, inviting fans from stadium stands, living rooms, or gullies to join the fun and share their love for cricket in a playful, innovative format.
Adding to the campaign’s authenticity and reach is Gujarat Titans’ COO Colonel Arvinder Singh, who highlights how the initiative brings the magic of cricket closer to fans, especially children. “The Choco Vanilla Cricket Ball Ice Cream not only offers a delightful treat but also sparks playful engagement,” he shares, reinforcing how the product is designed to turn ordinary moments into joyful memories.
At its core, this campaign is a celebration of India’s spirit where playfulness meets tradition, and innovation meets joy. In merging the thrill of cricket with the indulgence of ice cream, Havmor has hit a marketing sixer, creating a multi-sensory product that doesn’t just taste good but feels like summer. So, whether you’re a cricket buff, a kid-at-heart, or a parent seeking that perfect play time reward, the Havmor Ice Cream Ball promises to bring a smile and maybe even a game into your day.
